2012年9月10日星期一

Chinese Brands Moving into the U.S. Market

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While the US continues to struggle, China’s buy ivory bridesmaid dresses online economy remains strong and Chinese companies are flexing their muscles as they set their sites on becoming top global brands. US companies have long been concerned with how to compete against Chinese companies in China, but the day is approaching when they will have to compete against Chinese companies on American soil. To do so, it is important to understand what Chinese companies bring to the table, the challenges they are facing and how they are working to overcome those challenges. In our research, we have found that 70% of large Chinese companies have ambitions to enter the United States and Europe in the near term. Most Chinese companies have already taken steps to go abroad and have made inroads in developing markets in Africa, the Middle East and Asia, but buy ivory bridesmaid dresses online movement into the United States and Europe signals a shift in company outlook. So what are the obstacles for Chinese companies as they move abroad and how are they tackling those problems?

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